COMPETITIVE POSITIONS OF THE ENTERPRISE ON THE MARKET OF HOTEL SERVICES
DOI:
https://doi.org/10.30888/2415-7538.2020-17-02-030Keywords:
hotel enterprises, competitive position, competitiveness, level of competition development, hotel services market, market share distribution matrix, Herfindahl-Hirschman Index, concentration index.Abstract
In context of increased competitive pressure on market actors, there appears the need for comprehensive analysis of competitive environment of hotel industry enterprises in Ukraine for identification of major trends and threats, search for possible waysMetrics
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