ADVERTISING DISCOURSE AND DISCOURSE OF PUBLIC RELATIONS IN THE LINGUISTIC AND RHETORICAL PARADIGM
DOI:
https://doi.org/10.30888/2415-7538.2019-12-02-037Keywords:
Linguistic and Rhetorical (L R) paradigm, advertising discourse, discourse of public relations (PR), corporate linguistic personality (LP), multiethnic sociocultural and educational space (MESCES), glossy magazine discourse.Abstract
The advertising discourse and the discourse of public relations (PR) are positioned in the Linguistic and Rhetorical (L R) paradigm as institutional discourse processes of Russian and world multiethnic sociocultural and educational space (MESCES). The pro
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Published
2019-01-31
How to Cite
Vorozhbitova, A. A. (2019). ADVERTISING DISCOURSE AND DISCOURSE OF PUBLIC RELATIONS IN THE LINGUISTIC AND RHETORICAL PARADIGM. Scientific Look into the Future, 2(12-02), 91–94. https://doi.org/10.30888/2415-7538.2019-12-02-037
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