FORMATION OF COMPETITIVE ENVIRONMENT IN THE REGIONAL CONSUMER MARKET: INNOVATIONS, STRATEGIES, TOOLS
DOI:
https://doi.org/10.30888/2415-7538.2017-05-04-105Keywords:
0Abstract
The article deals with the problems of the regional consumer market development; investigates the possibility and necessity of using matrix methods for portfolio analysis, which is the basis for working out a trading company’s long-term development plan uMetrics
References
Isaenko E.V., Degtyar O.N. Attraction of Buyers in Retail Chains on the Basis of Marketing Technologies [Text] // Е.V. Isaenko, O.N. Degtyar // Bulletin of Belgorod University of Cooperation, Economics and Law. - 2016. - №4 (60). – Pp. 9-20. UDC 339.37.:339.138. ISSN 2223-5639. DOI 10.21295/2223-5639-2016-4-9-23
Meshechkina R.P., Shilenko S.I. Use of Information and Communication Capacities of Chain Retail CRM Systems as an Innovative Tool for Loyalty Programs Development [Text] / R.P. Meshechkina, S.I. Shilenko // Bulletin of Belgorod University of Cooperation, Economics and Law. – 2016. – № 1 (57). – Pp. 16-24. УДК 339.37:004. ISSN 2223-5639.
Meshechkina R.P., Shilenko S.I. Regional Development of Innovative Infrastructure as a Factor for Stimulating Exporting of High-tech Products [Text] / R.P. Meshechkina, S.I. Shilenko // Scientific journal “Discourse” – 2016 – № 1. – Pp. 319-329.
